We are seeking a highly driven and strategic Marketing Manager to build and lead
the marketing department of a U.S.-based construction and real estate company from the ground up.. This role goes beyond execution—it requires
someone who can create structure, define processes, and position our brand as a
premium, luxury builder in the market.
This is a unique opportunity for a self-starter who thrives in an entrepreneurial environment
and is excited to take full ownership of a company’s marketing vision and growth.
Key Responsibilities
Strategic Growth & Marketing Leadership
- Build and develop the company’s marketing department, including processes,
- tools, and workflows
- Conduct competitive analysis and market research to identify positioning
- opportunities
- Develop and execute a comprehensive marketing strategy aligned with business
- goals
Brand Awareness & Positioning
- Elevate and position the brand as a luxury builder across all channels
- Ensure a consistent, high-end aesthetic and messaging across digital platforms
- Proactively recommend improvements to brand identity (e.g., social media
- presence, visual storytelling, Instagram highlights)
Content Strategy & Execution
- Create and manage engaging content for social media platforms, with a strong
- focus on TikTok and Instagram Reels
- Maintain a content calendar and meet weekly deliverables independently
- Leverage existing photo and video assets efficiently before requesting new
- production
Qualifications
- Expertise in Marketing Strategy, Campaign Development, and Brand Management
- Strong proficiency in Digital Marketing, Social Media Management, and SEO
- Experience with Content Development, Copywriting, and Visual Storytelling
- Ability to analyze marketing data, measure ROI, and optimize strategies
- Proven leadership skills and experience managing cross-functional teams
- Exceptional communication, organizational, and project management skills
- Familiarity with marketing tools such as Google Analytics, CRM platforms, and automation software
- Bachelor’s degree in Marketing, Communications, or a related field; advanced degree preferred
- Experience in working within a remote or distributed team environment is a plus
